The site identity is an important part of branding and it is something that is very easy to update, and quite effective too. Your favicon and site title is an important part of your website and should be considered.
Through my courses and in general I receive a very common question from people which is “how to update the little icon in the browser?”. This is the little icon that you see next to the site.
This is referred to the Site Identity within WordPress and it is really easy to update these.
The Favicon and the Site Title are displayed on the web browser tabs when you land on the page. It is important for your brand to update these. Bearing in mind your website is the first impression to every customer landing on the page. Usually, customer’s makes up their mind about your site within the first few second on your site so having this consistent and coherent with your brand is important.
Another reason is that your Site Identity is important is because people will forget about the content, however, the way that they interact with you and the feeling that you give them is something that will linger a lot longer.
This is really important, how you are making your customer feel when they land on your site. It’s all part of the human psychology where visitors want to know that they are connecting with a real person with real lives who as REAL Feelings towards them. Therefore updating the Icon and Site title should be part of your brand strategy to leave a lasting impression.
You might ask why branding is important to you. Here are a few reasons that you should consider branding to incorporate with your branding strategy:
- People recognise you from your branding
- You will be leaps ahead of your competitors with good branding
- Customers will understand your DNA from your branding
- Customers will send referrals to you due to your branding
- You set customer expectations through your branding
- Through your branding, you create clarity and focus
- Your customers connect emotionally to you through your brand
- A strong brand provides your business value
Your brand represents you and your promise to your customer. Follow these easy step by step guide that I have put together for you in order to update your Favicon and Site Title in the Site Settings part of your website or alternatively removing the source file in your cPanel. This easy guide should help you step by step on how to do it so just follow along, as easy as that.